Beefeater 24
Like a typical London day it began with tea.
The father of Beefeater founder was a prominent tea merchant. When the Master Distiller, stumbled across a fragment of one of his early Victorian price lists, inspiration struck and the idea for a new super premium brand began.
Beefeater 24’s decorative botanical design, Saville Row inspired stitching and elegantly cool lines are unmistakably of our time. Our launch website harnesses these values with those of London, the gin capital of the world, to reflect this shamelessly seductive spirit’s appeal.