Maynard Malone launches Beefeater London Gin Mixology

Just in time for the hot days of summer, we have created a new 'Mixology' section on Beefeater London Dry Gin's global website. Featuring the brand’s global ambassadors in a series of short videos, Mixology aims to enthuse and encourage consumers to experiment using Beefeater Dry to make classic cocktails and be inspired to try their own 'mixes'. The videos – as well as the cocktail recipes themselves – can be shared, downloaded and seeded. Visitors can "join" the brand to receive exclusive news, new cocktail recipes, and the chance to win great Beefeater-related prizes. Behind Mixology stands a comprehensive social media strategy generating word of mouth, conversation and engagement across continents.

"The new section of the website is the best place for anyone who wants to make the most of Beefeater Gin – whether it's in a cocktail or a more traditional mix. Maynard Malone has created a great online space to involve everyone in the Beefeater brand experience" said Sue Leckie, Beefeater Assistant Brand Manager at Chivas Brothers.