Tate & Lyle appoints Maynard Malone to sweeten Golden Syrup

Tate & Lyle has recently appointed us to redesign its Lyle's Golden Syrup consumer web site and create an online presence that links with its consumer site - Taste & Smile
which we were commissioned to redesign earlier this year.

The aim is to encourage consumers of both products to cross purchase and bake on a more frequent basis.

"Maynard Malone has created some fantastic front end designs for Taste & Smile, which will go live in October, and will act as an interim phase before a complete redesign of the site early next year. They understand our brand and it was only natural for us to ask them to redesign the Lyle's Golden Syrup site as well." said Laura Graham, Brand Manager for Tate & Lyle.

Managing Director, Maggie Lonergan adds, "Lyle's Golden Syrup is a much loved brand with a special place in many peoples' hearts. Bringing it into the main consumer site will help consumers understand and engage with the wide range of
Tate & Lyle products. This is a very exciting project to develop the Tate & Lyle and Golden Syrup brands online."