Lotto footy game kicks off
Camelot Group appointed Maynard Malone to create an Instant Win Game for the National Lottery website. We’ve scored with our first venture -‘Prize Goals’. Graphics, gameplay and ticket winning technology where produced in house by the creative and developer teams at Maynard Malone so the game could play out on the Camelot website in time for the Premiership kick-off.
The National Lottery has a greater reach than any other consumer product in the UK – around 70% of adults play on a regular basis. Over 2.7 million players are registered to play interactively - current sales via these channels are above £5 million a week and rising, making the UK National Lottery the most successful interactive lottery in the world.
