Room in Russia
We have created a website to support InterContinental Hotels Group’s (IHG) continued expansion within the booming Russian market.
IHG is one of the world’s biggest hotel groups by number of rooms as well as the largest hotel operator in the Russian international-branded hotel sector and the site is part of a strategic plan to promote the company in the rapidly emerging Russian market.
The site introduces the company’s family of hotel brands - InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels & Resorts and Express by Holiday Inn Hotels & Resorts - to the region.
We have created a fresh identity and creative style specifically for the Russian Market – the imagery focuses on the guest experience rather than the specific characteristics of the hotels, to create a consistent brand experience throughout the site. The dedicated brand pages also distinguish between the individual personalities and values of each hotel brand.
In order to allow the local market maximum flexibility, the site is also customisable by the client. The tailor-made interactive map of hotels in the region can be updated for new openings, while the whole site can be easily expanded to support the ongoing roll-out of new hotels in the region.
