In touch with the inspirational glamour of Beefeater 24.
www.beefeater24.com

We were asked to create a website to immerse users in the brand aspirations of Beefeater Gin's new premium spirit.

The Challenge

Beefeater 24 is a fresh player in the fast expanding super-premium gin sector. Beefeater 24’s tagline says it all for the new brand’s positioning: “London, Glamour, Fashion.”

We created a grand digital catwalk for its international unveiling – a luxury execution to support and drive penetration in key global markets, whilst at the same time establishing ‘24’ as a stand-alone brand within the historic Beefeater gin family.

The Solution

Given the youth of the brand, we looked to Beefeater 24’s luxurious bottle and key brand identifiers for inspiration. We rendered a 3D photo-realistic 24 bottle to become the hero of the site – so real users could visually ‘feel’ the tracing of the Saville Row stitching over the bottle’s tactile flanks.

As users navigate through layered content, the hero bottle tracks around a full frame execution showcasing rich multi-media content as it goes. Underpinning this extravagant digital brand expression is scalability for key markets; on Day One the site launched in English and Spanish, with ease of localisation for new foreign languages incorporated into the core build.

The Results

On launch day, the site introduced Beefeater 24 to the world with a super-premium digital presence in the languages of the brand’s key markets.
Watch this space for results as we establish feedback and develop the consumer offering.